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PT_BR
DESAFIANDO O STATUS QUO.
OUQ É UM ESTÚDIO DE ARQUITETURA/3D QUE JÁ NASCE DESAFIANDO O STATUS QUO. SIMPLES COMO TODAS AS BOAS IDEIAS, O NAMING NADA MAIS É DO QUE "QUO" AO CONTRÁRIO.
THAÍS, IDEALIZADORA DO PROJETO, É UMA ARQUITETA OUSADA, QUE AMA ROCK, LUZ NEON, PRETO E FICÇÃO CIENTÍFICA. ELA QUERIA UMA MARCA QUE TRANSBORDASSE SEUS GOSTOS DE UMA FORMA ELEGANTE E QUE PASSASSE CREDIBILIDADE PARA SEUS CLIENTES.
DESSA FORMA, O LOGOTIPO JÁ CHEGOU QUEBRANDO TODAS AS REGRAS QUANDO FOI FEITO COM 3 ESTILOS TIPOGRÁFICOS DISTINTOS. GOSTAMOS DE BRINCAR QUE A IDENTIDADE VISUAL EQUIVALE A UM ET USANDO SMOKING E CARTOLA. ESSE É O MOOD: UM ESTRANHO LEGAL.
ENG
NO PROCESS, NO SUCCESS
OUQ IS AN ARCHITECTURE/3D STUDIO THAT WAS BORN CHALLENGING THE STATUS QUO. SIMPLE LIKE ALL GOOD IDEAS, THE NAMING IS "QUO" BACKWARDS. THAT'S IT.
THAÍS, THE CEO, IS A BOLD ARCHITECT, WHO LOVES ROCK, NEON LIGHT, BLACK COLOR AND SCIENCE FICTION. SHE WANTED A BRAND THAT OVERFLOWED HER TASTES IN AN ELEGANT WAY AND PASSED CREDIBILITY TO HER CUSTOMERS.
THUS, THE LOGO BROKE ALL RULES. THIS BRAND IS AN ET WEARING A TUXEDO. THAT'S THE MOOD: A COOL WEIRD.
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